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Persuasion Architecture – getting the ROI on IA

    Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded the term and has been successfully establishing it as a concept and a measurable process....

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IA convergence and emergence

  Andrew Hinton (Inkblurt) –   Ok a bizarre word to start off with. That grabbed the attention and yes, the talk covered links. But it was more about an explanation of IA, and as Hinton stated, ‘moving...

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User paths for conversion – elements in engagement

      This image was shown during Peter Moville’s talk about IA 3.0. What is interesting about it is how he linked this to Christopher Alexander’s text about design in architecture and also Peter...

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Engagement and optimisation: Success Metrics

You hear alot about engagement, and not just in the UX community. How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and...

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Neuro Web Design: What Makes Them Click?

  Verdict:  This book may well do for persuasive design techniques what Steve Krug’s Don’t make me Think did for usability. If you are involved in user experience I recommend reading this book.   The...

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